How “Creators” are changing how we work and creating new economies

By Robert Hammond | Founder of Globashare

With the “Creator” economy born nearly 10 years ago, more than 75 million people across the globe call themselves “Creators”. The rapidly-growing, low barrier to entry industry, where people and professionals alike are discovering “new-work”. Opportunities that are evolving in to new economies, with entirely new job roles.

The “new work” roles in the creator economy (also called the passion economy) is a class of business focused around discrete interest groups and creating audiences for them. Work roles might include; original content creators, community builders, marketeers, influencers, curators, eSport gamers, bloggers (story authors), animators and videographers. Indeed, there are already a host of monetisation platforms, promotional and software tools being born in support of this no-longer fledgling industry.

With online work platforms like YouTube, Instagram, Globashare, Snapchat, Twitch, TikTok,  and Patreon, creators can earn money through:

  • Share of advertising revenue
  • Sponsored content
  • Donations and tipping
  • Monthly Paid subscriptions
  • Digital download and content sales
  • Shout-outs
  • Paid Live and virtual events

It is these new type of monetisation channels that are defining our new economies. Monetisation models that are evolving our #futureofwork. New economies still outside of the mainstream – for now.

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Online-platform-work a gateway to new economies?

The future of online platform work
The future of online platform work


By Robert Hammond | Founder of Globashare
A recent OECD report finds that 40% of jobs created between 2005 and 2016 were in digital industries and online work. However, in fields like manufacturing, many workers have seen their jobs change radically or disappear altogether.

Yet in these developments, studies show that technology is creating more new jobs rather than just eliminating old ones. This explains why that despite technological progress, employment in developing countries has been on the increase.

“By increasing productivity and decreasing consumer prices in one industry, such technologies boost consumer income and increases demand (and employment) in other industries.” OECD Employment Outlook 2019

New jobs are being created as a result of innovation, for example to complement a machine’s capabilities or new types of teachers who blend in-class and computer-based learning or in entirely new fields; digital content creators, AI experts, Youtubers, eSports expert’s device developers, etc.

In the world of online platform work, we are all familiar with the stars of the Gig-economy; Uber, Etsy and AirB&B etc; what we are seeing is the barriers to work being lowered while increased efficiency is being born.

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3 Surprisingly Simple Ideas for the Future of Work

The Future of Work -
The Future of Work –

The world is entering a new age of technological change that will transform the job landscape. So much so that thinkers are beginning to talk more and more about the need to create future “work” – rather than simply just talking about creating future “jobs”.

Future of Work – With increasing intensity, the digital age is driving this evolution, at an almost surreal pace. The key drivers of change:


Extremely large databases that analyse and reveal patterns, trends, and associations, especially relating to human behaviour and interactions.

AI and Machine Learning

Computers that have the ability to “learn” without being explicitly programmed to do so – again, especially to do with behaviour and interactions.


Robots land airplanes, detect cancer and grow our food. Soon robots will drive our cars and conduct complete surgeries.

So what will the Future of work look like?

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